I know I’ve mostly focused on residential interior design, so fortunately for you, today I’m going to switch into the commercial side thanks to a story I heard on the new this morning.
Of all the topics to open a comment on commercial interior design, I did not expect McDonalds to be the first one. But I have found it constantly entertaining how McDonalds continues to keep with the times, despite how unhealthy most of their food is.
What’s more ridiculous about this certain topic today is the news story about this particular McDonalds in Knoxville. Recently renovated and deciding to celebrate it, they promoted the newly restored building by re-opening it at midnight and offering free food for a year for the first 100 people. Apparently, at least 300 or so showed up that night (but don’t quote me on that). But I mean, really? Who in their right mind wants free, fattening greasy food for a year? I know it’s cheap and tasty, and great for the low-income college student, but seriously, I know I would get tired of that food pretty quickly. Sure I have the occasional burger from there, but I usually regret it after. But that’s beside the point, so congrats to those who won that…interesting prize.
What I want to focus on is the renovations this McDonalds received. You can see from the picture below that the design has taken on a modern look. It honestly reminds me of a Starbucks, which is what I think McDonalds is trying to imitate. I mean, look at it. It’s got artistic features such as the floating name with the artistic arch above it and mixes outdoor building materials like stone and brick. I know I’ve seen few Starbucks like this. Especially with the awnings and outdoor seating. And if you need more proof that McDonald’s is trying to emulate the coffee house trend in general, how about the fact that this one has Wifi and a modern indoor seating area, with tables and booths, and probably a lounge seating corner. The difference? Its cheap fast food available 24 hrs, and you don’t have to just go through the drive through anymore. But no matter what you do, if you spend too much time in a McDonalds, you’ll come out smelling like fast food. And personally, I’d rather spend hours in a Starbucks and come out smelling like coffee than fast food. Who doesn’t like the smell of coffee?
Anyways, I have to at least say congratulations to McDonalds for keeping up with the trends of the age. Not only are they trying to make their restaurants more attractive and modern, they even try to keep with the “eat healthy and green trends” within the products they offer as well. Given McDonald’s innovative history and marketing success, I’d expect nothing less. It may just be fast food, but they have mastered the market and know how to move with the times.
Have you been in any recently renovated McDonald’s lately? What did you like about it?